Rainy week ahead. Keep your beans in a sealed jar away from the window and use them within two weeks of the roast date. They will taste better all week, no new gear needed.
ScheduledMon 8:30
Examples
See the content before you decide.
Three fictional businesses, three full weeks. Every post shows its brief, the approved facts it used, the caption, where the visual came from, the destinations, and what a reviewer checked.
How to read an example
Six things every post below shows, in this order.
A post is only useful if you can see where it came from. Each row starts with what the business typed and ends with what a person checked before scheduling.
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1
Brief
What the business typed in, quoted as written.
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2
Approved facts
The details the caption was allowed to use.
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3
Caption
The generated post, shown as it would be published.
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4
Visual source
Your own photo, or an AI visual built from the brief.
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5
Destinations
The connected accounts this post was scheduled to.
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6
Review
What a person checked before it was allowed to go out.
Three full weeks
Seven posts each, Monday to Sunday.
Pick a business. Every week mixes categories the way the Social8 Loop suggests: useful posts most days, one confirmed offer, and proof only when a customer approved it.
Fictional example
Cafe
Bloom & Bean Cafe
One location, open 7am to 4pm, Tuesday to Sunday. Three connected accounts: Instagram, Facebook, and Google Business Profile.
This week
- Tips and education
- Products and services
- Frequently asked questions
- Business updates
- Offers and promotions
- Behind the scenes
- Greetings and appreciation
Businesses, offers and reviews shown are fictional samples.
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Mon8:30
Tips and educationBrief
“Rain forecast all week. Share our bean storage advice: sealed jar, away from the window, use within two weeks of the roast date.”
Approved facts
- Sealed jar, out of sunlight
- Use within two weeks of roast date
- No product pitch
Caption
AI visualVisual source AI visualDestinations
Review notes
Advice matches the brief. No prices or claims to check. Roast-date detail kept as written.
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Tue12:00
Products and servicesBrief
“New drink this week: oat flat white. Barista oat, double shot. Oat milk is free here, no upcharge.”
Approved facts
- Oat flat white, double shot
- Oat milk at no extra charge
- Open 7am to 4pm, Tue to Sun
Caption
Your photo
Your photo: oat flat whiteNew this week: the oat flat white. Barista oat, double shot, no syrup needed. Oat milk is always free here. Open 7 to 4, Tuesday to Sunday.
ScheduledTue 12:00
Visual source Your photoDestinations
- Google Business Profile
Review notes
Free oat milk confirmed as an approved fact. Hours match the profile.
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Wed17:00
Frequently asked questionsBrief
“Customers keep asking whether we take group bookings. Answer: yes, up to 12 people, message us a day ahead.”
Approved facts
- Group bookings up to 12 people
- Message one day ahead
- No deposit mentioned
Caption
AI visualDo we take group bookings? Yes, up to 12 people. Send us a message a day ahead and we will have the table ready before you arrive.
ScheduledWed 17:00
Visual source AI visualDestinations
- Google Business Profile
Review notes
Group size and notice period match the brief. A draft line about reserving the whole room was removed because it was never approved.
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Thu9:00
Business updatesBrief
“Kitchen closes at 2pm this Thursday for maintenance. Coffee bar stays open until 4pm as usual.”
Approved facts
- Kitchen closes 2pm Thursday
- Coffee bar open until 4pm
- One day only
Caption
AI visualA quick heads-up for Thursday: the kitchen closes at 2pm for maintenance. The coffee bar stays open until 4pm as usual, so drinks and pastries are still on.
ScheduledThu 9:00
Visual source AI visualDestinations
- Google Business Profile
Review notes
Date and both closing times checked against the brief. Worded as one day only so it does not read as a permanent change.
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Fri9:00
Offers and promotionsBrief
“Coffee and selected pastry for $8, Saturday and Sunday, 8–11am, one participating location, while supplies last.”
Approved facts
- Price $8
- Saturday and Sunday, 8–11am
- One participating location
- While supplies last
Caption
Your photo
Your photo: coffee and pastryMake your weekend morning a little easier. Pick a coffee and a selected pastry for $8, Saturday and Sunday from 8–11am at our cafe. Available while supplies last. See the selection in store.
ScheduledFri 9:00
Visual source Your photoDestinations
- Google Business Profile
Review notes
Price and end date match the brief. Dates, location, and “while supplies last” terms kept exactly as written. No extra discount language added.
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Sat7:15
Behind the scenesBrief
“Show the 6am croissant bake. Doors open at 7. No need to mention anything else.”
Approved facts
- First bake at 6am
- Doors open at 7am
- No offer attached
Caption
Your photo
Your photo: the 6am bake6am. The first tray of croissants goes in. This is why the doors open at 7 and the counter smells the way it does.
ScheduledSat 7:15
Visual source Your photoDestinations
Review notes
Times match the brief. No claims about ingredients or quality were added.
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Sun10:00
Greetings and appreciationBrief
“Mid-Autumn Festival greeting. We are open regular hours all weekend. Keep it warm, no promotion.”
Approved facts
- Open regular hours all weekend
- No offer attached
- Warm, plain tone
Caption
AI visualHappy Mid-Autumn Festival from all of us. We are open regular hours all weekend if you want a quiet table and a warm cup.
ScheduledSun 10:00
Visual source AI visualDestinations
Review notes
Hours claim checked against the profile. Kept promotion-free as briefed.
Fictional example
Service business
Northside Plumbing
Weekday callouts, 8am to 6pm. No prices appear in posts; every quote is given in person. Connected accounts: Facebook, LinkedIn, and Google Business Profile.
This week
- Frequently asked questions
- Tips and education
- Products and services
- Genuine customer proof
- Business updates
- Behind the scenes
- Greetings and appreciation
Businesses, offers and reviews shown are fictional samples.
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Mon8:00
Frequently asked questionsBrief
“Customers keep asking if they should turn the water off before we arrive. Answer: only if there is an active leak, at the main stopcock. Weekday callouts 8am–6pm. No pricing in the post.”
Approved facts
- Turn off only for an active leak
- Main stopcock, turn clockwise
- Weekday callouts 8am–6pm
- No pricing
Caption
AI visualShould you turn the water off before we arrive? Only if something is actively leaking. Find the main stopcock, usually under the kitchen sink or near the meter, and turn it clockwise. Otherwise leave it on so we can test properly. Weekday callouts run 8am to 6pm.
ScheduledMon 8:00
Visual source AI visualDestinations
- Google Business Profile
Review notes
Advice matches the brief. Hours checked. No prices or callout fees mentioned.
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Tue12:30
Tips and educationBrief
“Cold snap next week. Tip: insulate exposed outdoor pipes and let a tap drip overnight if it drops below freezing. No product, no price.”
Approved facts
- Insulate exposed outdoor pipes
- Drip one tap below freezing
- No product or price
Caption
AI visualCold snap coming. Wrap any exposed outdoor pipes, and if the forecast drops below freezing, let one tap drip overnight. Moving water is far less likely to freeze and split the pipe.
ScheduledTue 12:30
Visual source AI visualDestinations
- Google Business Profile
Review notes
Advice matches the brief. A draft sentence recommending a specific insulation brand was removed.
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Wed9:00
Products and servicesBrief
“Explain what a hot water system check includes: pressure relief valve test, anode inspection, thermostat setting, visible leaks. Do not quote a price; say ask for a quote.”
Approved facts
- Four checks, named
- Ask for a quote, no price
- Weekday callouts 8am–6pm
Caption
Your photoYour photo: a hot water unitWhat does a hot water system check include? We test the pressure relief valve, inspect the anode, confirm the thermostat setting, and look for visible leaks. Ask us for a quote and we will book a weekday slot between 8am and 6pm.
ScheduledWed 9:00
Visual source Your photoDestinations
- Google Business Profile
Review notes
All four checks match the brief. Confirmed no price, no time estimate, and no warranty claim.
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Thu17:30
Genuine customer proofBrief
“Share the review Dana left last week. Use only the sentence she approved: “They found the leak under the slab in an hour and cleaned up after themselves.” First name only.”
Approved facts
- Approved sentence only
- First name only
- Nothing added beyond her words
Caption
AI visual“They found the leak under the slab in an hour and cleaned up after themselves.” Thank you, Dana. Leaks under concrete are slow to show and quick to spread, so we are glad this one was caught early.
Approved review, fictional
ScheduledThu 17:30
Visual source AI visualDestinations
- Google Business Profile
Review notes
Quote matches the approved text word for word. Customer consent recorded before scheduling.
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Fri15:00
Business updatesBrief
“Office closed Monday for the public holiday. Callouts resume Tuesday 8am. Existing bookings unchanged.”
Approved facts
- Closed Monday, public holiday
- Callouts resume Tuesday 8am
- Existing bookings unchanged
Caption
AI visualWe are closed on Monday for the public holiday. Callouts resume Tuesday at 8am, and any booking you already have stays exactly as it is.
ScheduledFri 15:00
Visual source AI visualDestinations
- Google Business Profile
Review notes
Closure date and reopening time match the brief. Existing-bookings line taken from the approved facts.
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Sat8:30
Behind the scenesBrief
“Photo of the van being restocked on Saturday morning. Mention we carry common fittings so most jobs finish in one visit. Do not promise every job does.”
Approved facts
- Van restocked every Saturday
- Common fittings carried
- “Most jobs”, never “every job”
Caption
Your photoYour photo: the van restockSaturday morning restock. The van carries the fittings we use most, which is why most jobs finish in one visit. When a part has to be ordered, we tell you before we leave.
ScheduledSat 8:30
Visual source Your photoDestinations
Review notes
Wording kept to “most jobs”. No completion-time guarantee implied.
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Sun10:00
Greetings and appreciationBrief
“Thank customers for a busy winter. No offer, no pricing.”
Approved facts
- Thank-you only
- No offer
- Weekday callouts 8am–6pm
Caption
AI visualThank you for a busy winter. Every callout and every referral kept us on the road. We are here on weekdays, 8am to 6pm, whenever the next thing drips.
ScheduledSun 10:00
Visual source AI visualDestinations
- Google Business Profile
Review notes
No offer or price present. Hours match the profile.
Fictional example
Retailer
Fold & Thread
A stationery shop with one store and a website. Open 10am to 6pm, Monday to Saturday. Connected accounts: Instagram, Pinterest, and Threads.
This week
- Products and services
- Tips and education
- Frequently asked questions
- Business updates
- Offers and promotions
- Behind the scenes
- Genuine customer proof
Businesses, offers and reviews shown are fictional samples.
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Mon11:00
Products and servicesBrief
“New notebook range arrives Thursday. Three sizes, $12 to $24, in store and on our website. Full price, no launch discount.”
Approved facts
- Three sizes, $12 to $24
- Arrives Thursday
- In store and on our website
- No launch discount
Caption
Your photo
Your photo: the three sizesThe new notebook range lands Thursday. Three sizes, from pocket to desk, priced $12 to $24. Available in store and on our website from Thursday morning. Come and feel the paper first if you like.
ScheduledMon 11:00
Visual source Your photoDestinations
- Threads
Review notes
Prices and arrival day match the brief. A draft “launch offer” line was removed because it was never approved.
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Tue13:00
Tips and educationBrief
“Tip: fountain pen ink feathers on thin paper. Our notebooks use 100gsm paper. Explain why weight matters, keep it short.”
Approved facts
- 100gsm paper across the range
- Feathering explained simply
- No comparison to other shops
Caption
AI visualWhy does fountain pen ink feather on some pages? Thin paper soaks it up sideways. Heavier paper, like the 100gsm sheets in our notebooks, holds the line where you put it. If your pen runs wet, weight matters more than brand.
ScheduledTue 13:00
Visual source AI visualDestinations
- Threads
Review notes
Paper weight matches the approved spec. No comparison to other shops.
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Wed17:00
Frequently asked questionsBrief
“Do we gift wrap? Yes, free in store on any purchase, no minimum. Website orders come in plain packaging.”
Approved facts
- Free gift wrap in store
- No minimum spend
- Website orders: plain packaging
Caption
AI visualDo we gift wrap? Yes. In store it is free on any purchase, no minimum. Orders from our website arrive in plain packaging, so ask at the counter if the notebook is a present.
ScheduledWed 17:00
Visual source AI visualDestinations
- Threads
Review notes
Both answers match the brief. “No minimum” confirmed as an approved fact before it was kept.
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Thu10:00
Business updatesBrief
“The notebooks are on the shelf as of Thursday 10am. Same prices as announced. Website listing goes live at the same time.”
Approved facts
- On the shelf Thursday 10am
- Prices $12 to $24 unchanged
- Website listing live Thursday
Caption
Your photo
Your photo: the shelfThey are here. The new notebooks are on the shelf from 10am today, and the listing on our website is live at the same time. Three sizes, $12 to $24, exactly as announced.
ScheduledThu 10:00
Visual source Your photoDestinations
- Threads
Review notes
Prices cross-checked against Monday’s post. Time matches the brief.
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Fri12:00
Offers and promotionsBrief
“Weekend bundle: any two notebooks and a pen for $30, in store only, Saturday and Sunday, while stock lasts. Not on the website.”
Approved facts
- Two notebooks and a pen, $30
- In store only
- Saturday and Sunday
- While stock lasts
Caption
AI visual$30this weekendThis weekend in store: pick any two notebooks and a pen for $30. Saturday and Sunday only, while stock lasts. Not available on the website, so drop in.
ScheduledFri 12:00
Visual source AI visualDestinations
- Threads
Review notes
Price, days, in-store-only condition, and stock terms match the brief. Website exclusion stated plainly.
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Sat9:30
Behind the scenesBrief
“Show the Saturday morning shelf restock and the pen testing station. Keep it light.”
Approved facts
- Restock every Saturday
- Pen testing station in store
- No offer
Caption
Your photo
Your photo: the testing stationSaturday restock. Shelves refilled, pen testing station topped up. Try before you buy, no pressure. We like the scribbles.
ScheduledSat 9:30
Visual source Your photoDestinations
Review notes
No claims to check. Reviewer confirmed the photo is the shop’s own.
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Sun16:00
Genuine customer proofBrief
“Share the review Marcus left about the pocket notebook. Approved sentence: “Survived a month in my back pocket and the cover still looks new.” First name only.”
Approved facts
- Approved sentence only
- First name only
- No “best” or “award” language
Caption
AI visual“Survived a month in my back pocket and the cover still looks new.” Thanks, Marcus. The pocket size is the one we test hardest, for exactly this reason.
Approved review, fictional
ScheduledSun 16:00
Visual source AI visualDestinations
- Threads
Review notes
Quote matches the approved text. Consent recorded. No durability guarantee added beyond the customer’s own words.
Step 5 of the Social8 Loop: Check
What the reviewer always checks.
Review prices, dates, links, claims, and source information. Catch factual problems before publication.
The review notes above are this list applied to one post at a time. It is the same list whether a person or a rule does the first pass.
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Prices
Every number matches the brief or an approved fact. Nothing rounded, nothing invented.
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Dates
Start and end days, times, and the timezone the business actually uses.
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Links
Any link points where the brief says, and it is live before the post goes out.
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Claims
“Best”, “award-winning”, or “guaranteed” appear only when the business approved them.
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Source information
Who supplied the fact, the photo, or the quote, and whether consent is recorded.
Make room for your business. Keep room for social.
Create your first posts, see your schedule, and decide what goes live.